Publicity not Patches…

Do you own a Microsoft Vista powered PC/Laptop? Do you hate it? This is a rhetorical question… Of course, you do… Lot of people worldwide are ready to give an arm and a leg to get back to Windows XP if not anything else… Lot of them gasp every time they see an update from Vista thinking that Redmond has finally started paying attention to the crap-bag that Vista is… Some people just look at the sky and the only question they ask is “Why, How bad can I have wronged you?” IT departments worldwide have been trying to find ways to switch back to the “last good one” (Windows XP)…

Most notoriously, Microsoft’s latest operating system was first delayed for years, then launched to dreadful reviews and is now selling more slowly than expected, even after big price cuts. While there must be some techno-geeks somewhere who’ve figured out what Vista really does and how it’s the pinnacle of Microsoft’s development prowess but the rest of the people only have only tales of misery to relate. Because it’s the slowest, clumsiest operating system I have worked on. Note: This comparison is not against Mac OSX but Microsoft’s earlier operating systems.

Economist recently revealed that Microsoft is now planning to unleash a marketing campaign to be created by Crispin Porter & Bogusky (Yes seriously, Alex Bogusky) and rumored to be costing $300 million to convince folks like me that Vista is indeed a god’s gift to OSs, or some such pitch. I am shocked. For the six months now, I have been waiting with bated breath for some ‘patch’ or solution to descend either from Redmond or Heaven which will make life a little simpler. And it has not. On the contrary, I realize that I am going to be given a sales pitch on how great the product I am struggling to use actually was or is, I think its insult over injury. The first phase of the publicity is already underway and was initiated last month under the name of ‘Mojave Experiment’ (http://www.mojaveexperiment.com) where users were given the Vista to use without telling them it’s the Vista.

Apparently they had astounding success at the project and have put the experiences of the participants on the website. Since they were all apparently amazed at what Vista really was and can do. The website also points out how Vista is compatible with thousands of printers, webcams, security programs, tax & finance programs and what have you…

You can judge for yourself whether the Mojave Experiment really answers the questions you want to ask, or at least the real questions I want to ask. The only question I want to ask is why anyone, including Microsoft, would want to run such blind-fold tests more than a year after the product is launched unless there is something wrong in the first place. Bill Gates has stepped down, having spent his last official day as Microsoft boss a month ago. I think he has some unfinished business to resolve. He should find a few quick fixes to the Vista that will make the users a little happier and of course more productive and finally they will get everything that they asked for… Which of course would mean that the problem at hand should be acknowledged and that my friends, is nowhere in sight… A marketing blitz ain’t gonna send those patches now, is it?

In the end, it’s worth mentioning that making Microsoft sexy is certain to be Crispin’s biggest challenge yet, as its creative types are surely aware—since they, in line with the rest of their industry, overwhelmingly own and use Macs.

Advertisements

2 thoughts on “Publicity not Patches…

  1. Vista sucked from the moment I started using it on my new laptop. This was before places like Best Buy started offering the Vista laptops with a XP downgrade CD so you could choose which to run. Ahh…for the days of XP, oh how I miss you!

  2. Vista sucked from the moment I started using it on my new laptop. This was before places like Best Buy started offering the Vista laptops with a XP downgrade CD so you could choose which to run. Ahh…for the days of XP, oh how I miss you!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s